Sublime Communications is a Connecticut based branding agency. AMJ Solutions and Sublime Communications formed a strategic partnership to provide search engine optimization and paid campaign management for a national cybersecurity company.
The website was hosted on a “drag and drop” content management system and while these make development of a simple website easier, this particular platform inhibited our ability to perform direct conversion tracking for pertinent “calls to action” (CTAs) and was tied into a CRM that does not support inbound channel tracking.
Conversions (Form Submissions)
Develop a keyword strategy and content strategy that informed our initial pay-per-click campaigns and that formed the foundation of our onsite Search Engine Optimization content strategy. Track conversion by channel, beyond marketing, through the sales process, measuring both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
32,504 to 51,398
17,144 to 31,563
592 to 1,161
The results reflect the performance from July 1, 2020 to December 31, 2020 compared to January 1, 2020 to June 30, 2020.