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Sublime Communications & Cybersecurity Company



CASE STUDY

The Client

 

Sublime Communications is a Connecticut based branding agency. AMJ Solutions and Sublime Communications formed a strategic partnership to provide search engine optimization and paid campaign management for a national cybersecurity company.

All Traffic

New Project 58%

Organic Traffic

New Project 84%

Leads

New Project 96%

The Challenge

 

The website was hosted on a “drag and drop” content management system and while these make development of a simple website easier, this particular platform inhibited our ability to perform direct conversion tracking for pertinent “calls to action” (CTAs) and was tied into a CRM that does not support inbound channel tracking.

The Key Performance Indicators

 

 

Website Traffic

Organic Traffic

Conversions (Form Submissions)

The Goal

 

We were tasked with launching a digital marketing campaign that drove traffic through multiple channels to the website and that converted into qualified leads. Additionally, we needed to ensure that channel attribution was accurate to allow for a positive data feedback loop to measure return on investment for the paid campaigns and growth in organic results.

The Strategy

 

Develop a keyword strategy and content strategy that informed our initial pay-per-click campaigns and that formed the foundation of our onsite Search Engine Optimization content strategy. Track conversion by channel, beyond marketing, through the sales process, measuring both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

THE RESULTS

 All Traffic

32,504 to 51,398

58%

Increase

Organic Traffic

17,144 to 31,563

84%

Increase

Leads

592 to 1,161

96%

Increase

The results reflect the performance from July 1, 2020 to December 31, 2020 compared to January 1, 2020 to June 30, 2020. 

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