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Miller Law Group



CASE STUDY

The Client

 

Miller Law Group is a New York state family and divorce law firm based in Westchester County. They differentiate themselves by providing their clients a process aimed at alleviating the stress and agony of divorce rather than fan the flames of discord. Their focus is allowing their clients to “divorce with dignity.”

REVENUE

New Project 40%

TRAFFIC

New Project 183%

Leads

New Project 217%

The Challenge

 

Phase 1: The initial challenge facing Miller Law Group was the website was designed in individual pieces without consideration of the impact on searchability and crawlability.


Phase 2: The main challenge as we expanded our marketing efforts was the absence of a technology infrastructure that could streamline a multi-tactic, fully integrated digital marketing strategy.


Phase 3: Once incorporating the financial component, the challenges were a balance sheet that needed cleaning up, expense tracking that was not facilitating analysis and technology that could tie together marketing and financial success to measure return on investment.

The Key Performance Indicators

 


Revenue

Leads

Website Traffic

The Goal

 

The goals for Miller Law Group expanded as individual tactics proved successful. They breakdown into three phases.

Phase 1: The initial goal for the Miller Law Group was increased organic traffic resulting in increased organic lead generation.


Phase 2: The goal for the expanded phase 2 was to increase website traffic across all channels, improve attribution reporting and expand the social media audience.


Phase 3: Phase 3 incorporated all the marketing goals of phase 2 but expanded into our financial services to increase revenue and profit.

The Strategy

 

Phase 1: Develop a keyword strategy that converted into a content strategy which informs website content, blog topics and evergreen content, aimed at increasing keyword rank, organic traffic and lead generation.


Phase 2: As we expanded our tactics into paid campaigns, social media management and a growth driven design website approach, we onboarded HubSpot Marketing Pro to streamline the marketing efforts and make our efforts more efficient.


Phase 3: The finance strategy involved a deep dive in the chart of accounts, refining bookkeeping practices and establishing a robust reporting package to measure ROI on marketing expenditures, employee level profitability, and differentiating the cost centers to clearly define overhead costs and the ability to scale. We then folded in a technology strategy to connect operating, financial and marketing platforms to facilitate more accurate and timely reporting.

THE RESULTS

        Revenue

$1,596,163 to $2,232,182

40%

Increase

Traffic

21,283 to 60,115

183%

Increase

Leads

259 to 822

217%

Increase

The results compare the performance in calendar year 2018, prior to our initial engagement, to the complete results from calendar year 2020, which represents the full year of our comprehensive engagement that included marketing, technology, and finance.

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