Lifecycle Stage Definitions: Clearly differentiate the user journey between the different steps in the lifecycle: Leads, Marketing Qualified Leads, Sales Qualified Leads, Opportunities/Deals, Customers
Persona Creation: Define each stakeholder in the buying process and establish profiles for each: target audience’s demographics, psychographics, job titles, verticals.
Social Media Review: Perform an audit of your social media accounts on all platforms, reviewing posts, reach, audience and engagement.
Email Marketing Analysis: Differentiate between email types, compare performance by templates, cadence, timing and other factors.
Reporting: Create an ideal comprehensive reporting package and uncover holes in data prohibiting the ability to fully produce the different reports.
Website Performance: Analyze traffic sources, conversion rates, bounce rates, individual page performance and site health.
CRM Audit: Review the health of your CRM by analyzing engagement, use of standard and custom fields.
Paid Campaign Analysis: Review campaigns by platforms, quality of leads, conversion rates and return on investment.